The IntoPlaces team

We are passionate place-making experts with over 30 years of experience and a proven track record in revitalising town centres, delivering place-based initiatives.

As recognised Experts for the former High Street Task Force, we specialise in helping towns unlock and maximise funding opportunities, turning ambition into tangible results.

Our support is fully tailored to reflect your town’s unique assets, challenges, and strategic objectives. We work in close partnership with local authorities, businesses, communities and other stakeholders to deliver practical, actionable, and outcome-driven support.


Meet the team

At IntoPlaces, our strength lies in our people. Our leadership team of three directors brings decades of real-world experience in regeneration, local government and place leadership – delivering practical solutions that create lasting change for towns, high streets and communities.

Sonia Cubrilo

Sonia Cubrilo

Delivery Specialist: Leadership, Stakeholder Engagement & Partnership Development

Sonia is a high street specialist with 30 years of senior public sector leadership, bringing extensive experience in regeneration, partnership working and supporting business and community-led change.

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Matt Colledge

Matt Colledge

Strategic Lead: Vision, Governance & Delivery

Matt is a high street expert best known for helping transform Altrincham from a “ghost town” into a nationally recognised success story, and has since held senior roles in local government, transport and the High Streets Task Force, supporting place-based change at scale.

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Penny Bell

Penny Bell

Place Specialist: Regeneration, Working with Property Owners, Business Support & Partnerships

Penny is a high street specialist with over 30 years’ experience in regeneration and town centre management, bringing a strong track record in partnership working and developing practical, place-based solutions across the public and private sectors.

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